Genlux Magazine “Crown Jewels”
The assignment was to shoot an editorial for Genlux Magazine for their Spring Fashion Issue and the theme was Travel. I love black and white and since I was to shoot “pieces” for this issue, I thought black and white would tell the story well. “Pieces” are just that! The skirt or the jacket or the shirt as oppose to dramatic, lavish evening gowns. Stephen loved the idea and so we went ahead and prepped the shoot. We decided that we were going to shoot this story in a studio where I could control my lighting. We used Jelly from Ford Models who I have to say is just the best model! I love the way she moves and her attitude, plus she’s just a knockout! I used my Nikon D2Xs camera with my 85mm lens on all the shots. I used two lights only. Profoto 2400 pack with one light with a beauty dish with a grid and the other light had a medium Chimera soft box on it. The light with the soft box was place to the left of the model and the beauty dish was raised high and the head was lowered to hit Jelly’s face with the perfect amount of light. I used the grid to be able to direct the light right where I wanted it.
Stephanie Pohl from Artists by Timothy Priano did the hair again. We love Stephanie! I might mention here that her agent, Jared Franco is great too! He’s the nicest guy and always has patience with my neurosis when he’s helping me find artists for other shoots. Karan Mitchell from Tracey Mattingly did make up. I can’t say enough amazing things about Karan. Aside from the huge bonus that she’s one of the best make up artists I have ever worked with, she has a fantastic personality. She makes everyone feel happy and relaxed on any shoot. Kelvin Seah from AIM Artists styled the shoot. Again, an incredibly talented person with a great personality. I would like to move Kelvin into my house and have him dress me everyday. Even just to go to Starbucks. Someday!!! But, seriously, you see that my team is AMAZING and that will culminate in amazing shots! If one member of your team doesn’t have the chops to pull off what you want to achieve, the whole shoot could flop because of it. So really take care when putting your team together!
Go ahead and watch the video. It’s shorter than the other ones and yes…..we know the sound sucks! We’re getting another camera! Also, just a side note and a heads up here: I know I don’t post my shoots that often and the only reason for that is that I cannot post pictures or videos of a shoot that hasn’t been published yet. It would seem that I don’t shoot that often because I don’t post my shoots that often. The thing is, I shoot months in advance for shoots. Editorials are sometimes shot 4 months ahead of publishing. If I were to publish the pictures from that editorial, the magazine would not only make me take down the pictures, they would probably never use me again. I know you guys want to see it all and I don’t blame you! I am just not allowed to show anything until the magazine hits the newsstands or the ad campaign is up and running.
Also, as if you can’t tell already, I am SO camera shy. I know, paradoxical. Whatever. I chose to be behind the camera instead of in front of it for a reason. And I have also noticed that when I am in the middle of shooting, my left brain goes into paralysis and I can’t speak well. It’s like I can’t articulate what I’m thinking or what I’m trying to convey. I go into a zone and concentrate on capturing that moment that’s going to get THE Shot! So sit back, be kind, (lol) and watch the Spring Fashion Editorial video!