All Images © 2009 Melissa Rodwell Photography
When asked to shoot an editorial for Genlux Magazine, Stephen Kamifuji, the creative director, gave me two choices: I could shoot a beauty story based on a man and woman kissing or a fashion story based on the famous love story of Romeo and Juliet. I chose the fashion story. The theme for Genlux’s fall fashion magazine is Love, so obviously kissing and Romeo and Juliet are story ideas that depict the theme. Honestly I would have liked to have shot a beauty story for Genlux because it’s been a few years since I’ve done one for them but when Stephen presented both ideas to me, for some reason I felt more inclined to do the fashion story. I worked with stylist George Blodwell again because I like his work and I like working with him. Whether George’s website showcases more celebrity dressing/red carpet styling rather than editorial, one has to remember we are based here in Los Angeles and our market is celebrity driven. Many talented stylists ( wardrobe, hair and make up included ) market themselves towards the celebrity market when they are based out of Los Angeles. If you click on the artists name that has a hyper link and actually check out the agency site and more importantly, the artist’s link, you will see that most agencies have a celebrity section along with the editorial and advertising sections on their artists.
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