Product Advertising Shoot

One Poison Apple

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Over the summer, Douglas Little hired me to shoot a campaign to launch one of his new extravagant products. If you can remember Mr. Little from this previous post, he creates curious but gorgeous goods. He’s mainly famous for his decadent candles, and this new product was surely going to top the list of all things sinful and delightful. Douglas’s new candle was a Swarovski crystal layered candle that retails for a cool $420 bucks! Since the name of the candle is Poison Apple, he wanted to play with the Snow White theme. He sent me one comp, that’s it. He wanted one single image to promote the product with, but the image was well thought out and planned. He wanted to use his girlfriend, the illustrious burlesque dream girl Leila as our model since she naturally has a Snow White essence to her. With her jet black hair and snow white skin, she really was the perfect choice for our model.

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Fashion Photography 101

10 Steps to Take Gorgeous Fashion Photographs10 steps to creating gorgeous, engaging and captivating fashion photographs including tips on light and model interaction.
Defining a Style in your Fashion Photography
How to go about defining your photography style to conceptualize and create your vision.
Attempting to explain “The Process”
The importance of the creative process in creating memorable fashion photographs.
Styling and Fashion Photography 101Understanding the importance of Selling Clothing.
How I Got Started – Melissa Rodwell talks about getting started in the industry and how she got her foot in the door of fashion magazines
Advertising Vs. Editorial- Visual Examples and an Explanation on the Differences between the two

LA Seminar November 7th and 8th

New and Improved!
Smashbox Studio

Since I enjoyed the last seminar I held in July, I decided to do another one! The opportunity to meet such great people from all over the world was an amazing experience for me! And all that talent in one room was humbling!! Come to find out, I have some very talented and accomplished photographers reading my blog and it was such a blast to meet some of them!

More Info Los Angeles Seminar '09

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Lighting 101

Understanding LightUnderstanding how light and paintings relate to photography.
Beauty LightingTeaches you how to light a model for Beauty Photography Campaigns. As well as what a “Paramount” lighting set up is, and what a “Beauty Dish” is.
Dancing in the DarkUsing minimal light to maximize the potential of a photograph.
One Big, Beautiful LightUsing One Light to Create Extraordinary Fashion Photographs.
One Light: ReduxUsing One Light part 2.
Lighting the CycWhat you should know when lighting a Cyclorama.
Shooting Denim – What you should know about Lighting Clothing and Denim.

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