Figuring out the Flow
Word on the Tweet is that I don’t blog often enough. So I have a question: Would you rather read a blog by a photographer who doesn’t work but who blogs all the time or would you rather read a blog from a working fashion photographer who’s too busy to write that often, but at least when you read the blog posts, you know that the person writing them is actually working in the industry?
I thought so. ; ) Look, I’m up at 5 or 6 AM most days. Today, I was up at quarter to 6. Had a skype meeting with Vincent De Vries who is producing my London Seminar. Put out a casting call for an editorial shoot I’m shooting next Wednesday. Booked my ticket to New York with Delta. Put together the call sheet for Saturday’s seminar. Wrote out an estimate for a potential client’s Look Book. Locked down hair and make up for next Wednesday’s shoot. Spoke to my agent about the flow of my book. Spoke with Debra Weiss about the flow of my book. Spoke to my printer about the paper stock he’ll be using for my book. Saw a new Russian girl, who was exquisite by the way, at my house at noon. Re-negotiated the usage terms on the estimate for the potential client. Looked at hotels in New York. Wrote some friends that I’ll be coming soon. So, I’m busy but I always have that nagging voice in the back of my head…..”need to write a blog post soon!” So just trust me that it isn’t because I don’t love to write for this blog it’s just that I don’t have enough time in my day to update it that often!
I have to say the most important task on my hands at this exact moment is the printing of my new book. The new million dollar question us photographers are faced with today is Do we STILL need a print portfolio. Some say no, while others insist that we do. I have to say that I haven’t been asked for a print book in ages. BUT. There are still instances where the book could be requested and I need to have a current one. And I just signed with a new agent and she feels like she needs to have at least two on hand “just in case”. I also need one as well, to travel with. So I’m putting together three portfolios. I’m still using the standard 11 x 14 House of Portfolio black leather bound portfolios. I still feel comfortable using this type of portfolio because it still is an industry standard, although recently I’ve been longing to see how my images would look in a horizontal book (13 x 19) with a different type of cover. This also gives you the option of putting two 8.5 x 11in Images on the same page which is great for fashion. Maybe someday!
Figuring out what goes in my book is a fairly simple task. Obviously, the newer work goes in, replacing the older work. Fashion is always moving forward and staying current is really important. But what about the flow of the pictures in the book? This is something that I am not entirely self confident with. When I say “The Flow”, I mean, the sequence that the photographs are laid out in the portfolio. Which shot do I open with, or which story should I start my book with. And then what story should follow and in what order. It’s very important to have a good flow. It keeps the viewer, which in our case is the potential client, interested and keeps them wanting to turn the page to see the next image. And since I don’t feel this is my strong suit, I hire a professional. That’s where Debra Weiss comes in. Debra has been in the industry for over 30 years. I trust someone who has dealt with art directors and industry creative’s for this long. I sent Debra a zip folder of all my images and she laid them out in the sequence she believes will keep my audience interested.
What might be of interest to those of you living near or in Los Angeles are these two upcoming events presented by Debra Weiss. The first is a seminar entitled HOW TO GET WORK FROM AD AGENCIES on June 10th and ONE ON ONE PORTFOLIO REVIEWS on June 12th. All reviewers are ad agency creatives and art producers and although most are versed in seeing advertising books rather than fashion books, they are creative and their feedback is valuable. And Debra has a great group coming to this event. You never know who they know and where they may be someday, And you can never get enough experience showing your book to the people who can actually hire you. This review is geared specifically for those who work in advertising and those experienced enough to seek work in that market. For more info contact Debra at event@1on1portfolioreviews.com And just a heads up: Early registration deadline for HOW TO GET WORK SEMINAR is Monday, June 7th.
Okay, I’m going back to answering emails and finding that perfect guy for my shoot next week. Stay tuned…I’ll have about 4 editorials to show you in the coming weeks ahead!
Yeah, a new post
I’m putting together a portfolio book currently, so I appreciate the importance of flow!
Same here! As Sean spoke of above, I am in the process of putting together a print book as also.(yes the flow is daunting)
I’ve been using my ipad which is great, but felt I should probably have a print version as well!
I like the idea of using an iPad for a portfolio, especially on go-sees or appointments. But I hate the idea of Fed Ex’ing one out. Hmm..wonder if this will become a trend in the future?
My vote is for photographer that works!
LMAO +1
Thanks for the great post Melissa! Just curious, how many stories do you typically include in your book and how many images in total?
Cheers,
Gobhi
I think i would rather here from some one once a week rather then everday..to many photographers post the daily crap…no one really cares..you post once a week but that whole week your thinking of what you readers want to read..
I would much rather read the high-quality posts that you write, even if they are sporadic – in my opinion it’s more useful to me as an amateur who wants to learn to read advice that you have had time to think out rand write well ather than spewing out meaningless posts just for the sake of blogging regularly!
Thank you for all of the tips so far, and for the inspiration…
Becky
The flow is definitely extremely important… Thanks for sharing this!
What kind of paper stock do you use?
Great New Post !
I’ve learned so much from reading your blog, I actually just finished printing my 11x 14 prints a day before this post, and I’m picking up my new portfolio book tomorrow to put the prints in. I had no idea u would be posting this and it just so happens I’m in process of finishing up my first portfolio book! lol.
I can tell you that I definitely prefer a working Photographer because you continue to educate us all. I can tell you that I’ve never had a mentor, and I’ve actually never met another fashion photographer to this day, and have never assisted. I’ve been following your blog for a while now, and have really taken in alot. I read your interview with David Leslie Anthony and decided to take a lab class when I read his interview u did on how important it is to know the past before you can create the future, so I went to school and learned how to develop film and shoot with a 35 mm camera, AMAZING experience! I read your posts on promo cards and business cards and made my own and really took in the idea of branding my self! The same day you blogged on the importance of a website, I bought my own domain, and created my own website. I learned how to approach the agencies on how to test with their new faces, and I recently made contacts agents with some of the top agencies in LA/the country and have been shooting their models. I went out and bought my lighting equipment at samys based on your lessons on what equipment to buy, such as a beauty dish, soft boxes, and umbrellas, etc. Oh and how to light a cyc. I went out and bought some the books you recommended we buy to learn more of the history of fashion, such as names of garments, eras, and what made certain designers were famous for. I learned a few things on steps to better editing. I learned the diffrences from Beauty, Fashion, Advertising, Editorial, etc. on your blog. and I’ve learned how to see and define my own style, and get it to where it’s not the same yet in a way it is(hopefully that part makes sense lol) I’ve gotten an Idea of the ups and down of the industry from your posts and hope to one day get out there and experience it for my self.
Anyways one of the things I had been meaning to do is get my portfolio book started ever since I saw your video where you showed your portfolio and the importance of it, and coincidentally the day before I’m going to FINALLY put the prints in my book for the first time I read your new post today on the Importance on the flow of the book, I’ll keep that in mind tomorrow!
Thank you for continuing to inspire, and educate I know it means a lot to many people. Especially in Los where there is so many people doing photography, yet they seem to hold back and not really want to share their experience and info of the the real world the way you do.
Looking forward to your next post!
btw I was @ Starbucks a few hours ago on Hollywood blvd, and I remembered your post about that Starbucks, lol. So It reminded me to check out your blog for new posts
You tell ‘em Melissa – whilst you’re chatting you’re not working and some of us have to.
I regret the demise of print in proposals but I’m seeing that all the time over here so it looks like the iPad is maybe the way to go – my Macbook Pro already is.
Please tell me more about your London seminar.
I have been a big Fan of your work melissa. the only thing is that i live here in the philippines. Im currently building up my portfolio as well. too bad that these seminars are very far from where i am but still i really like the effort you give in giving aspiring fashion photographers (like myself)great information! cheers and God Bless!
Of course it would be awesome if you posted everyday, because I confess… your blog is better than crack
But I also love knowing that you are busy, so I will take whatever I can get without any complains! Thank you for being so generous with all that you share here. I learn a lot from you.
Melissa, I have been researching the internet and local Phoenix Art Supply stores looking for a nice portfolio(the Case Envy). The question I had battled for months was, traditional portfolio vs digital portfolio but like others on this blog have said I am going to have both. I think a physical portfolio is more powerful, tangible images help clients visualize the finish product now I shoot primarily family portraits so my clients love to see an actual photo.
Thank you for sharing because if I had not read your old post about your portfolio I would still be contemplating the need for a physical portfolio.
This site helps many of us, so know your hard work inspires many of us to reach our full potential.
Thanks,
Wayne
I agree – My vote goes to the working photographer. Ive enjoyed reading your blog posts. Thanks! Quillty over quanity any day!
It would be a shame if everyone stops printing there work. An iPad has its uses, but surly works comes alive once printed?
Adam.
Very nice shots!
So nice to have hear from you and knowing that you are a very busy fotographer, all is just that much much better.
Good luck with your shoot and book. I sincerely looking forward to your next blog.
As always, don’t forget to take good care of your health. =)
Hi Melissa, could you give some more info on the London seminar – would love to attend
It is so good to se you are back blogging again! I agree with some of the earlier comments on this, this is really educating.
I get the same comments about my blog, and ‘hey just wondering about that pdf on that technique you mentioned.’ There just aren’t enough hours in a day to satisfy clients, family and the ‘blogosphere.’
Danny
Cool photoblog, added it to my bookmarks
iPad is the way i am at the moment going, but still think we need printed book, my vote is for the working pro
i’m new to your blog, but it’s really nice to see regular updates! not to mention your posts have been inspiring :]
So yea, i vote that you remain what you do here, continue with your *real work!
g.
Hey Mel, no I would much rather quality over quantity! I always look forward to reading your posts because I know I’m spending time reading something worth while. Thanks for all of the tips and advice, you’ve got such a fantastic blog.
Jenna
http://jennaforjethro.blogspot.com
Great article:)
Please tell me more .. I love this
Definitely a photographer that works! I like the idea of using the iPad too, will be interesting to see.
I agree with you Melissa, absolutely would not think much of your insight to the industry or fashion if you only spent time blogging. I think of your blog postings like a decadent dessert…. not something you need every day but something you can look forward to once in a while and truly enjoy every facet of it. And since I view your work in one word “delicious” I can’t help but compare it to an amazingly rich dessert. We’ll all still be here when you are able to post again, in the meantime, keep us wanting more!!!
Oh yeah! Musings from a working photographer are a lot more useful.
Hey Melissa – have you any details of your London seminars? Pretty please?
Great blog! I enjoy reading the content of your blog. Keep it up!
Love the idea of the ipad
Really, your agent requested physical books? I am glad that you are updating your blog at least with some frequency
, so I know what the standards are on the higher echelons of photography. Thanks for the post.
Wow…good series of photos!
FWIW, I prefer your less frequent, but more interesting and detailed blog posts. I appreciate the time you put into them.
Would love to see your final sequence for your book…
i like the ipad idea.
just get five of the cheapest ipad
as a portfolio.
always have one in hand whilst waiting the ipad
with clients to return.
probably takes two monts or never before the ipad comes back.
the people who complain just misses you
they prefer a consistent updates
even if its not a long article
just fascinated with the going ons of a fashion photog
i appreciate the writing more than the pictures
cause i am not a fan of post processing
i wish the magaxine would go back to real looking pictures
instead of the perfect skin perfect everything
so synthethic looking.
the models are young with almost perfect skin why is there a need to unblemish everything
Great post. I think you made some very good points here. But one question arises that Gobhi commented as well ” How many photographs would be recommended to have in a portfolio not to have too less or too much?”
And by the way definitely prefer fewer better posts.
[...] First off, my apologies to you all for being so slow with the blog posts. Just like everyone else, I’ve been pretty busy with both work. To quote Melissa Rodwell from her fashion photography blog, [...]
Great post. I have similar time constraints due to the high demand for my expertise, I average 14 hours a day or so and still don’t have enough time in the day.
Thanks for sharing this!..Great Article : )
Makes a lot of sense. Your work speaks for itself.
Wow, your blog is bulk cute. Your life sounds amazing- lets trade
Great to read from someone who is actually doing the work and can give useful advice, thanks
I’ve learned so much from reading your blog, I actually just finished printing my 11x 14 prints a day before this post, and I’m picking up my new portfolio book tomorrow to put the prints in. I had no idea u would be posting this and it just so happens I’m in process of finishing up my first portfolio book! lol.I can tell you that I definitely prefer a working Photographer because you continue to educate us all. I can tell you that I’ve never had a mentor, and I’ve actually never met another fashion photographer to this day, and have never assisted. I’ve been following your blog for a while now, and have really taken in alot. I read your interview with David Leslie Anthony and decided to take a lab class when I read his interview u did on how important it is to know the past before you can create the future, so I went to school and learned how to develop film and shoot with a 35 mm camera, AMAZING experience! I read your posts on promo cards and business cards and made my own and really took in the idea of branding my self! The same day you blogged on the importance of a website, I bought my own domain, and created my own website. I learned how to approach the agencies on how to test with their new faces, and I recently made contacts agents with some of the top agencies in LA/the country and have been shooting their models. I went out and bought my lighting equipment at samys based on your lessons on what equipment to buy, such as a beauty dish, soft boxes, and umbrellas, etc. Oh and how to light a cyc. I went out and bought some the books you recommended we buy to learn more of the history of fashion, such as names of garments, eras, and what made certain designers were famous for. I learned a few things on steps to better editing. I learned the diffrences from Beauty, Fashion, Advertising, Editorial, etc. on your blog. and I’ve learned how to see and define my own style, and get it to where it’s not the same yet in a way it is(hopefully that part makes sense lol) I’ve gotten an Idea of the ups and down of the industry from your posts and hope to one day get out there and experience it for my self.Anyways one of the things I had been meaning to do is get my portfolio book started ever since I saw your video where you showed your portfolio and the importance of it, and coincidentally the day before I’m going to FINALLY put the prints in my book for the first time I read your new post today on the Importance on the flow of the book, I’ll keep that in mind tomorrow!Thank you for continuing to inspire, and educate I know it means a lot to many people. Especially in Los where there is so many people doing photography, yet they seem to hold back and not really want to share their experience and info of the the real world the way you do.Looking forward to your next post!
+1
I can so relate to your comments about not finding the time to do stuff. I woke up yesterday with the realization that I am doing the work of two, maybe three people. Shooting, getting work, making quotations, banking cheques (ha, ha, don’t laugh, this takes time too!), frigging photoshop!, moving schedules around, being nice to clients for moving schedules around etc.
So, good for you. Focus on the things that count…..and when you get around to it, tell us what you have learnt!
Thanks!
Rory.
Melissa,
I would rather you do just what you do, which is to be busy working in the industry and taking the time, when you can, to blog about it. Each blog is a personal look inside into what goes on and you are very kind to offer your knowledge to everyone.
Thank you very much for sharing and keep up the great work and love what you do.
Sincerely,
Kevin Smith
Fewer posts from a working photog is fine by me. Keep up the good work.
Pertinent. Thanks for posting!
Im sold anyway. I love coming back to find a new blog, whenever it is..