Hi FashionPhotograhyBlog.com readers,
Vince Gonzales from Vinpix is back on FPBlog, after the interview he did with fashion photographer, Jonathan Skow detailing his workflow processes. Vince chats to the faces behind the popular Californian fashion design label, “Trina Turk”, to uncover how the dynamic duo built their fashion business and designer brand, and to find out if there are any future plans they have with their business. The stage is all yours Vince!
Vince Gonzales: Trina when you started you were primarily focused on women’s clothes?
Trina Turk: Yes, we started as a women’s contemporary collection… in 1995 out of our house in Los Villes… and (at) that time Jonathan was still a stylist. We started in a very small way with just a 15 piece collection and got into some great stores right off the bat and it’s just been this very sort of slow and steady growth since then. Now, we have eight of our own retail stores but we are still primarily wholesalers and have expanded into some (new) categories.
I think that the most interesting thing is the part of having your own stores, because you’re in touch with who your customer is and what they are actually saying about the product – what they like, what they don’t like and what they want so now; it’s become more of a mini lifestyle brand and I think, through (our) photos and everything we are doing, we are creating this lifestyle. We are always looking at everything – anything can be an inspiration; it could be an artist’s work or (something else) but of course it has to be interpreted and it has to be principle.
Now with digital printing you can pretty much print anything. We have a line of indoor/outdoor printed fabric, it’s called Trina Turk Indoor/Outdoor for Schumaker. Schumaker is a venerable, old interior design textile firm and we have a licence with them for brightly printed fabric for outdoor furniture, although a lot of people use it for indoors too. We (also) have a license for bedding, (the category is really going through some big growth right now) and decorative pillows (like embroidered needle point pillows) for your home. So there’s quite a few things going on.
Vince Gonzales: What about you, Jonathon, you got anything interesting (coming up)?
Jonathon Skow: Well, Mr Turk is becoming more a part of my day to day schedule which is kinda exciting. The more it grows the more time I have to spend on it, that’s (always) fun. The website has been big (on the list). It’s been more about videos, photos and stuff that’s there to bring people to the site, so we have been spending a lot of time creating it.
Vince Gonzales: Well, thanks guys. We’ll see you next time… I really appreciate it guys, that was fun!
Did you find Vince’s interview with Trina Turk and Jonathan Skow interesting? Please leave your comments below in the comment section. We would like to know what you thought about this post. If you enjoyed this post, stay tuned as Vince has another post coming up soon on FashionPhotograhyBlog.com. You can also read our article on how Jonathan Skow explains his workflow process here. You can also follow Trina, Jonathan and Vince on social media.
Trina Turk: @ShopTrinaTurk
Jonathan Turk: @MrTurk
Vince Gonzales @vinpix
Feature image & images 1 & 3: courtesy of Jonathan Skow
Image 2 & 4: courtesy of Vinpix