All Images © 2009 Melissa Rodwell Photography

When asked to shoot an editorial for Genlux Magazine, Stephen Kamifuji, the creative director, gave me two choices: I could shoot a beauty story based on a man and woman kissing or a fashion story based on the famous love story of Romeo and Juliet. I chose the fashion story. The theme for Genlux’s fall fashion magazine is Love, so obviously kissing and Romeo and Juliet are story ideas that depict the theme. Honestly I would have liked to have shot a beauty story for Genlux because it’s been a few years since I’ve done one for them but when Stephen presented both ideas to me, for some reason I felt more inclined to do the fashion story. I worked with stylist George Blodwell again because I like his work and I like working with him. Whether George’s website showcases more celebrity dressing/red carpet styling rather than editorial, one has to remember we are based here in Los Angeles and our market is celebrity driven. Many talented stylists ( wardrobe, hair and make up included ) market themselves towards the celebrity market when they are based out of Los Angeles. If you click on the artists name that has a hyper link and actually check out the agency site and more importantly, the artist’s link, you will see that most agencies have a celebrity section along with the editorial and advertising sections on their artists.

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The Truth. “Unveiled”

The reason I started this blog was to do something I’d always wished someone in my industry would do: pull back the veil of mystery shrouding professional fashion photography. I wanted to write about things that could be useful to other photographers, whether they were just getting started or already established. I wanted to present an honest, no-holds-barred account of what it’s like to work as a photographer in the hyper-competitive world of fashion. And I wanted to include it all: The good. The bad. The ugly.

Not long after I published my first post, however, I realized that I wasn’t going to be able to write quite as freely and openly about everything as I’d first imagined. In other words, while I can be brutally honest and truthful about  most of the facets of my job, there are certain subjects I need to stay away from for the sake of professionalism. I’m a working photographer, and I need to maintain good relationships in the industry I work in. It quickly became obvious that not only students and other photographers were reading my blog. The Industry was reading it. Clients, potential clients, agents, colleagues, contacts, etc. were on here reading my words. So I’ve been careful about what I’ve presented here, and I’ve censored myself to maintain a certain level of decorum.

Until now.

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The Movie that Lets Us Inside the Coveted Domain of MY Favorite Diva

Photo by Lori Hawkins – The September Issue

Everyone has their heroes, people you look up to and draw inspiration from, and Anna Wintour is definitely one of mine. I’m sure it’s obvious why. Anyone who knows anything about the fashion industry knows Anna Wintour. Over 20 years ago she rescued American Vogue from the brink of obscurity and restored it to its Diana Vreeland-era glory days, and she’s remained one of the most important figures in the fashion industry ever since. Her eye for style is unsurpassed, her taste is impeccable, and her power and influence in this industry cannot be overstated.

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Continuing on with YOUR Questions!

Kevin Pohl Says:

Ok so, I seem to have a trump card opportunity with this weeks blog request. And I’m sure you are tired of me nagging you with this question, but you did say that you were gonna blog about this, and you still haven’t written me your thoughts on this so here it goes. I would like you to blog about: “How does a photographer go about defining his/her creative vision? Is it something that you just have or do you need to develop it? And, if a photographer struggles with finding his/her own voice as an artist with a vision, can that photographer take certain steps to develop and define that creative vision? ” Hope you’ll blog about this soon, as it’s an important question on everyone’s lips. Everybody says, create your vision!, build your portfolio!, and market like crazy! But nobody tells us HOW to create that VISION part of the equation. Love your work, and this Blog! It’s Awesome!

Poor Kevin! He’s right…….he’s written to me personally a few times with his question. And I kept writing back to him promising I will blog about it soon. I don’t know why I keep putting it off…it sort of hits a nerve, I guess. He asks, “How does a photographer go about defining his/her creative vision?” Is he asking, how do you define your vision or your Photography STYLE? Your style is the look and feel of your work as a definitive and continuing stream. Is your work moody and surreal? Is it bright happy? Is it colorful and smiley? Or is it dark and thoughtful? These are words that would be used to describe the look or STYLE of your work. And yes, as a photographer that wants to compete in the market, a style is something that art directors and editors look for when they look at your work.

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Using Sexual Chemistry to Enrich Your Work
Instead of Allowing it to be a Distraction

David Hemmings and Veruschka in “Blow-Up”, 1966. Image by Everett Collection

Lisa Wexton Says:

Hello, I realize this question is going to seem like it’s coming completely out of left field, but I really do mean it as a serious question, so I hope you answer. I’m familiar with your work and seen you in action, and you really have a way with models. You really know how to bring out the best in them and use it to create these incredibly iconic images that just seethe with raw sexual energy. Is that something you are aware of? Do you consciously create that or does it just happen spontaneously? And, as long as I’m being plain-spoken, let’s face it: You’re incredibly hot, LOL. Does that ever interfere with professionalism on a shoot, and/or your artistic relationship with the model?

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