Fashion Photography EXPOSED – The DVD!

We’ve kept it under wraps for over a year. But now the secret is finally out! If you haven’t heard by now, we are releasing the first full blown educational fashion photography DVD ever made!  We have pulled out all the stops to leave no stone unturned, no question unanswered. And I am honestly very pleased with the results!! Initially we wanted to base the format of the DVD loosely around what I teach at my workshops: a chance for photographers to work on a real fashion shoot with top models and professional hair stylists, make up artists and fashion stylists. And that’s great for a seminar when you’re in the room with me so I can show you what a difference it makes when you work with a pro team. But then we took a look at the bigger picture and realized that the real challenges that most young or up and coming fashion photographers face is inside knowledge on how to break into the industry. On Fashion Photography Exposed,  I show you how to produce better fashion shoots with better lighting and then I show you the importance of  promoting yourself and your business so you can compete in a very competitive and unpredictable industry. There is so much that the DVD offers but I’m not going to go into all of the specifics here in this post. You can find out all the information about it on the Fashion Photography Exposed DVD website.

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Figuring out the Flow

Word on the Tweet is that I don’t blog often enough. So I have a question: Would you rather read a blog by a photographer who doesn’t work but who blogs all the time or would you rather read a blog from a working fashion photographer who’s too busy to write that often, but at least when you read the blog posts, you know that the person writing them is actually working in the industry?

I thought so. ; ) Look, I’m up at 5 or 6 AM most days. Today, I was up at quarter to 6. Had a skype meeting with Vincent De Vries who is producing my London Seminar. Put out a casting call for an editorial shoot I’m shooting next Wednesday. Booked my ticket to New York with Delta. Put together the call sheet for Saturday’s seminar. Wrote out an estimate for a potential client’s Look Book. Locked down hair and make up for next Wednesday’s shoot. Spoke to my agent about the flow of my book. Spoke with Debra Weiss about the flow of my book. Spoke to my printer about the paper stock he’ll be using for my book. Saw a new Russian girl, who was exquisite by the way, at my house at noon. Re-negotiated the usage terms on the estimate for the potential client. Looked at hotels in New York. Wrote some friends that I’ll be coming soon. So, I’m busy but I always have that nagging voice in the back of my head…..”need to write a blog post soon!” So just trust me that it isn’t because I don’t love to write for this blog it’s just that I don’t have enough time in my day to update it that often!

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Visual Examples to Explain the Difference

So as you might suspect, I get a fair share of emails from my blog readers. I think one of the most frequently asked question is: what is the difference between editorial fashion and advertising/commercial fashion. Quite simply, as most of you know, editorial is what would be shown in a magazine. Advertising is selling a product or brand. Advertising tends to look cleaner, using simple lighting to really show off the clothing or make up. Editorial sells more of the mood and the situation the clothing would be worn in. There are less “rules” per se in editorial fashion photography because it’s a bit looser. “But what about advertising campaigns like Gucci or Prada?” one might ask. And, well, you are right! What about them??  The lighting is definitely not simple, nor the sets or the looks. They’re pretty “grand” ad campaigns. But look at J Crew. Simple lighting, clean backgrounds, and you really see the clothes. Gucci and Prada are labels known for their sexy, edgy and rather expensive clothing. J Crew sells to everyone. But Gucci sells to those who are privileged enough (or rich enough) to afford their clothes. So their campaigns depict that “other worldly” sensibility.

And does this apply to beauty campaigns. Yes, absolutely. MAC has a whole different branding tactic than say Maybelline or Noxema. Or Ponds. They both run ads and they’re both considered advertising beauty but the looks differ greatly. MAC shows red eye make up with a purple tinted lip liner and blue-red lipstick on a punk girl with an edgy light. Ponds? No way. Clean skin, pure light, fresh, young, vibrant. Those are words to describe their ads.

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The Truth. “Unveiled”

The reason I started this blog was to do something I’d always wished someone in my industry would do: pull back the veil of mystery shrouding professional fashion photography. I wanted to write about things that could be useful to other photographers, whether they were just getting started or already established. I wanted to present an honest, no-holds-barred account of what it’s like to work as a photographer in the hyper-competitive world of fashion. And I wanted to include it all: The good. The bad. The ugly.

Not long after I published my first post, however, I realized that I wasn’t going to be able to write quite as freely and openly about everything as I’d first imagined. In other words, while I can be brutally honest and truthful about  most of the facets of my job, there are certain subjects I need to stay away from for the sake of professionalism. I’m a working photographer, and I need to maintain good relationships in the industry I work in. It quickly became obvious that not only students and other photographers were reading my blog. The Industry was reading it. Clients, potential clients, agents, colleagues, contacts, etc. were on here reading my words. So I’ve been careful about what I’ve presented here, and I’ve censored myself to maintain a certain level of decorum.

Until now.

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How to have a good relationship with your agent

I know….I haven’t written in over two weeks. I don’t like to have such huge gaps of time in between posts, but I had a tiny disaster recently over a shoot and I’ve had to figure out how to work around it. Plus I signed with an Australian agent and have been busy sending her images from just about everything I’ve ever shot so she can edit down what she wants to put up on her site. AND we’ve been knee deep in post from the beauty shoot (sneak peek shown above!) that I wrote about in my last post! So my plate has been full and my attention has been on “damage control” over the small hiccup from a recent shoot. I will write a post soon on how to side step problems, because they do happen and it does come up from time to time. But not today. Today, I’m going to share my thoughts about agents. How to get a good one and then how to keep the good one.

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