A Behind The Scenes Look on a Recent
Spring Fashion Shoot

The assignment was to shoot an editorial for Genlux Magazine for their Spring Fashion Issue and the theme was Travel. I love black and white and since I was to shoot “pieces” for this issue, I thought black and white would tell the story well. “Pieces” are just that! The skirt or the jacket or the shirt as oppose to dramatic, lavish evening gowns. Stephen loved the idea and so we went ahead and prepped the shoot. We decided that we were going to shoot this story in a studio where I could control my lighting. We used Jelly from Ford Models who I have to say is just the best model! I love the way she moves and her attitude, plus she’s just a knockout! I used my Nikon D2Xs camera with my 85mm lens on all the shots. I used two lights only. Profoto 2400 pack with one light with a beauty dish with a grid and the other light had a medium Chimera soft box on it. The light with the soft box was place to the left of the model and the beauty dish was raised high and the head was lowered to hit Jelly’s face with the perfect amount of light. I used the grid to be able to direct the light right where I wanted it.

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Check out who wins the Free Promo Cards
and the Canvas Print Now!

So six weeks ago I ran a contest for 3 lucky readers to win some promo cards and one canvas print! U Printing kindly offered these free prizes to the 3 people with the best comments! Two people would each win 250 free promo cards! I wrote about great uses for a promo card in the same post, Your Promo Cards, so these two lucky photographers can start using the cards to promote themselves. The third winner receives a free 18 x 24 canvas print, to use any way he or she chooses. One way to use them is in exhibiting your work. Posted here.

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I was asked to shoot an editorial for the Los Angeles Fashion Magazine, Genlux. Genlux Magazine uses me on a regular basis to shoot for them and they are one of my favorite clients because of their extreme trust in my vision. In other words, they give me a lot of freedom to shoot what I want to shoot, which makes them a dream client! I’m going to take you step by step through the process of this shoot, giving you my technical info and the background details on how I planned and set up this shoot. You can click the link above to watch the video first, or you can Read on!

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(4.52 stars, 23 ratings)

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“How I Stay Sane in a Critical World”

Photo by: Steven Meisel

____You talk to them on the phone. You deal with them on shoots. You meet them at parties. You read their blogs. You visit their sites. You see them on TV interviews. They are the critical fashionistas who you will see pointing to some poor girls new skirt while exclaiming: “Ohhhh, that’s just so last season’s hemline!!!” as they roll their eyes and cluck their tongues. You want to despise them but you find yourself sounding just like them in no short time! Why?? Because we’re in the fashion industry, kids, and that’s what we are exposed to on a daily basis!
____________++_

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(4.32 stars, 25 ratings)

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“A Look at the World’s Top Fashion Image Makers”

So who catches your attention? I’d like to know which fashion photographers my readers follow and why!

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(4.56 stars, 25 ratings)

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