Fashion Photography EXPOSED – The DVD!

We’ve kept it under wraps for over a year. But now the secret is finally out! If you haven’t heard by now, we are releasing the first full blown educational fashion photography DVD ever made!  We have pulled out all the stops to leave no stone unturned, no question unanswered. And I am honestly very pleased with the results!! Initially we wanted to base the format of the DVD loosely around what I teach at my workshops: a chance for photographers to work on a real fashion shoot with top models and professional hair stylists, make up artists and fashion stylists. And that’s great for a seminar when you’re in the room with me so I can show you what a difference it makes when you work with a pro team. But then we took a look at the bigger picture and realized that the real challenges that most young or up and coming fashion photographers face is inside knowledge on how to break into the industry. On Fashion Photography Exposed,  I show you how to produce better fashion shoots with better lighting and then I show you the importance of  promoting yourself and your business so you can compete in a very competitive and unpredictable industry. There is so much that the DVD offers but I’m not going to go into all of the specifics here in this post. You can find out all the information about it on the Fashion Photography Exposed DVD website.

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I got a call from my agent, Jackie, on a Thursday evening in late February. A NY ad agency was interested in booking me for a Nike job that was shooting in 10 days. After signing a confidentiality agreement, the agency sent me the mood boards and we had a conference call between myself, my agent, the art directors in NY and the art buyers at Nike in Beaverton, Oregon. My agent worked out a budget with the ad agency, finally settling on a number and I was booked on the job. One week later, I was in Los Angeles shooting.

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I have to apologize for not posting more often. We arrived in New York City on January 3rd and I have been working non-stop since we moved here. With jobs for Ralph Lauren and Nike, which took me back to LA for a week to shoot and then back to NYC to finish the job, my schedule has been a whirlwind of exciting jobs and networking. I’ve also shot two amazing editorials which I’ll blog about as soon as they’re published! Let’s just say that my decision to move to New York was definitely a good one! I absolutely love it here and have acclimated to it faster than anyone could’ve have guessed I would.

Before I moved to New York City though, I had one last shoot in LA for Rusnak Automotive Group. Elizabeth Rusnak, Vice President of Rusnak and head of marketing and advertising for the company happens to have been my best friend in High School and after having a Good Bye dinner in Hollywood with “The Girls”, her and I decided to do another shoot together with my models and her cars! Trust me, Rusnak doesn’t sell ordinary cars. They sell high-end, luxury automobiles of the Rolls Royce, Bentley, Jaguar, Porsche caliber. I have worked with Elizabeth over the years on various projects and since we go way back, there’s a great collaboration between the two of us. Liz was witness to my initial discovery of photography, we even worked on the yearbook together in our Senior year of school waaaaay back in 1980!!

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I’m sort of known for not being a fan of using speedlights. Just never liked the look they give. I am not sure where this idea or belief came from, but I remember being back in college in the mid-’80′s and my colleagues and I would sort of categorize photographers who use this kind of light as Not Serious Ad Shooters. Not fair, I know, but none the less, I was young and impressionable and the idea has stayed with me over the years. However, over the last two or three years, I have been incorporating speedlights with my other lighting, whether I”m using natural light or studio flash like my Profotos. And what I mean by incorporating is that I use the speedlight to embellish the main lighting on my set. So let me explain that more clearly.

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A Model Inspires a Shoot

God, I feel like I shot this so long ago, a whole history book of my life could’ve been written between the time  today when I’m sitting down to write this post and the day I actually shot this editorial. But here goes! Thank God Tyler is in the other room retouching for me. He’s young….he can remember the details!

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