Shooting Fashion Wide

Genlux FashionThe challenges of using wide angle lens

Five years ago, I went to Samy’s Camera on Fairfax in Los Angeles and forked out a whopping $200 bucks for a used Nikkor 24mm 2.8 lens. It’s the least expensive lens I own, it’s the smallest and most unattractive lens I own, it’s used and a bit battered and it’s definitely not an AF lens. But it’s the lens I use most often! I love the effect that a wide angle gives my photographs. But it is tricky to get the shot without some distortion, so let’s talk about that for a minute. With a foreground-to-background approach, you can produce a dynamic three-dimensional effect that gives your photographs a real sense of enviroment. This is a huge reason I favor wide angle lens. They allow more information in the area being photographed so you can create a story within your photo. You can see more detail of where the model is standing or sitting, you see backgrounds, foregrounds, etc. This creates mood, thus creating a more dynamic shoot.

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Just Because I Love Kate

Just a random behind the scenes video of Kate Moss in London, shooting for her friend and uber-hair stylist James Brown. Check out James Brown’s new website, featuring, of course, Kate Moss. It’s pretty hip! In fact, I love it, especially because it’s playing the Clash to huge images of Kate’s face. Superb!

It just gives you another opportunity to let you take a peak inside a fashion shoot. There’s no great tech talk or how to tips. Just a pretty model being shot in a professional studio situation. Oh and if you want to check out what Kate is doing for Top Shop, you have to see the new website with her featured for the store! Enjoy!

Love Thy Stylists!

AKA: How to put together the perfect crew!

When I am assigned a shoot, the first thing I get to work on is hiring my crew. When I talk about crew here I am talking about the hair stylist, make up artist and wardrobe stylist. These three people are going to play a huge importance to the shoot. Without their talent and their work, I really can’t produce a great fashion shoot. And I need all three to be talented and hard working. In other words, if I have put in the time and energy to find the perfect model, get the proper location all set up with permits or permission or whatever it takes, then I find a great wardrobe stylist who pulls amazing couture labels like Galliano and Dior and a make up artist who has skills to die for but the hair stylist shows up and can’t do an up do, I’m pretty much looking at a half finished production.

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Our First Tutorial Video!

We finally have our first Video Tutorial uploaded which you can view by clicking the above link or by clicking here. The video is entitled “Shooting with Pro Models” and I have to say, Heather is a pro! That’s all there is to it. She’s been modeling for over 4 years and she’s still quite young. I met her when she first signed to Photogenics in LA in 2004. We did a ton of testing together as well as jobs. I hired her as often as I could for some of my edgier fashion gigs. She has an androgynous look to her which I really love. She took a break over the last couple of years for a few reasons, but mainly because she had a baby! Now that her kid is about a year old, Heather has decided to head back into the modeling industry again. The only problem is that her book needs to be updated. Her portfolio is mainly pictures from over 2 years ago and she needs some current pictures in there to show prospective clients how she looks today!

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Beauty Lighting

Beauty lighting is unique in itself because it only addresses lighting the model’s face. That’s not to say that you are not concerned with lighting her hair or other parts of her body. But when you are shooting a beauty ad or a headshot, it is imperative to understand how to specifically light for beauty. For the most part now in my career, I rely on a lighting accessory known as a beauty dish. A beauty dish is a round, flat dish usually 18″ to 36″ in diameter. It is metal and has a smaller opaque dish inside the metal dish that the light reflects against. The idea is the light reflects onto the smaller opaque dish, back into the metal dish and onto your model. The light is unforgiving but it is highly controllable in studio lighting situations. You can use a diffusion material over them, also known as a “sock”. Or you can also use a grid over the dish. A grid will soften the light but you’ll have more definitive shadows. The sock will soften the entire face, much like a soft box.

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