The second half of day two of my seminars addresses the business side of fashion photography. I jump in by reminding my students that one of the biggest mistakes photographers make is forgetting that fashion photography is a business, like any other business, and the purpose of being in business is to obviously make money. That’s kind of a no-brainer, right? We are all aware that we need to generate revenue in order to survive. However, after reminding my students of the importance of remembering that this is a business, I then ask them WHY they are interested in pursuing fashion photography. I mean, why aren’t they interested in say, food photography or portraiture, weddings or cars? Aside from teaching at my seminars, I also answer a huge amount of emails. And again, I ask the people emailing me with questions about how they can make it as a fashion photographer, why are they interested in fashion photography as oppose to other avenues of photography. What baffles me is not very many people can answer that question. What IS fashion photography? I mean, the answer is right there: FASHION photography is about the fashion. It’s the business of photographing the fashion for either editorial or advertising purposes. It’s about selling the clothes! The CLOTHES!!!!

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Honest Critiques

Writer’s Block! It’s not that I don’t have anything to say, it’s just that sometimes I don’t know exactly how to say it. I wish I had it in me to break off some fabulous technical tips and insight on how to light for black clothing (use side light) or an insider secret on a great beauty shot (use a model with great skin to begin with) but I think I want to write about something else. I know that I haven’t been writing a lot lately.  The truth is: I AM BUSY!!! I’ve had a smashing great start for the new year! I’m meeting today with a client for a huge gig that will be a monthly contractual job for 12 months. Love those kinds of jobs!! Getting ready for Dubai in March and I’m so excited!! Just booked my plane ticket yesterday and have already done a couple of interviews for some of Dubai’s newspapers and magazines.  Shooting for my book! Shooting for CHURCH, which has now become a regular client needing me to supply monthly images for their upcoming website. Prepping a shoot for MIRRIN Magazine, based out of the UK that I will shooting next Tuesday. So, yeah……pretty busy!

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Submit Your Best Shot and Win a Pair of Etre Gloves!

I just got back from Dubai. I was there for two weeks, teaching some workshops the first week and then shooting 3 editorials back to back before jumping back on a plane for the 16 1/2 hour flight back home to LA. My trip to Dubai was kind of surreal. There’s lots to share about it and I definitely will very soon. Aside from the 3 editorials I shot in Dubai, two being for Harper’s Bazaar Arabia, I shot a third editorial for a magazine back here in the States in the Spice Souk plus I shot for MIRRIN and Genlux Magazine two weeks prior to going. So I have 5 editorials I shot in the last month to share with you very soon! And I seriously can’t wait to share the stories and the photos from all five shoots! Each shoot was memorable in its own unique way. And for some very good news: I shot BTS videos on all five shoots! Even the three shoots in Dubai, with one of them being shot by a pro filmmaker who lives and works in Dubai, Harvey Glen from Alchemy Films. And on that particular shoot, some of his colleagues including Andrew Clemson (provided images below) from Alchemy Films Dubai came down to my set with a RED camera and I shot with the RED, which was an amazing experience (after seeing the still images pulled from the shoot, I’m sold!). And we have it all captured to show you! As much as I hate being in front of the camera (you know I never get use to it) I wanted to share the shoots with all of you. You see, I really DO think about you guys! Oh and the locations I got to shoot at for Harper’s Bazaar in Dubai were just incredible! Well, all three locations were incredible! Out of the 5 new editorials I shot, only 1 was shot in the studio. So you’ll get to see me shooting on location again! (Less swearing and drama this time around….YAY!!) ((Haha…this made me laugh out loud))

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The Year of the Tiger!

I hope everyone had a safe and happy holidays! I was able to relax for a little bit, catch up on some reading that I sorely miss doing and reassess where I am and where I’m heading in my career.

So…what does this next year look like for me? For one, a lot of travel! I’ve been asked to teach workshops at Gulf Photo Plus in Dubai! I leave at the end of February and will be in Dubai the first week of March. I will be there with the big heavy hittin’ honchos: Zack Arias, David Hobby, etc etc. But  I am especially excited to meet  Joey L. That kid really blows my mind as far as how young he is, how inspired he is and how bomb his work is. After Dubai, I am showing some photographs at the SNAP! Exhibition in Orlando, Florida from May 20th to the 23rd.  And NYC in between all the rest! That’s the first six months of the year. I can only imagine that the next six months will be just as busy. But what will I be doing when I’m in LA besides shooting? Doing more SEMINARS!!

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Visual Examples to Explain the Difference

So as you might suspect, I get a fair share of emails from my blog readers. I think one of the most frequently asked question is: what is the difference between editorial fashion and advertising/commercial fashion. Quite simply, as most of you know, editorial is what would be shown in a magazine. Advertising is selling a product or brand. Advertising tends to look cleaner, using simple lighting to really show off the clothing or make up. Editorial sells more of the mood and the situation the clothing would be worn in. There are less “rules” per se in editorial fashion photography because it’s a bit looser. “But what about advertising campaigns like Gucci or Prada?” one might ask. And, well, you are right! What about them??  The lighting is definitely not simple, nor the sets or the looks. They’re pretty “grand” ad campaigns. But look at J Crew. Simple lighting, clean backgrounds, and you really see the clothes. Gucci and Prada are labels known for their sexy, edgy and rather expensive clothing. J Crew sells to everyone. But Gucci sells to those who are privileged enough (or rich enough) to afford their clothes. So their campaigns depict that “other worldly” sensibility.

And does this apply to beauty campaigns. Yes, absolutely. MAC has a whole different branding tactic than say Maybelline or Noxema. Or Ponds. They both run ads and they’re both considered advertising beauty but the looks differ greatly. MAC shows red eye make up with a purple tinted lip liner and blue-red lipstick on a punk girl with an edgy light. Ponds? No way. Clean skin, pure light, fresh, young, vibrant. Those are words to describe their ads.

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