Hi FashionPhotographyBlog.com readers. This is Per Zennstrom. Last post I did I shared a little about my experience before I became a full-time professional photographer. Today, I’m going to discuss a topic that most people don’t talk enough about or don’t want to talk about but they should – and that’s change.
One of the more interesting (and terrifying) aspects of working as a photographer in today’s era is change, and the relentless speed of change. Change is something that we all are exposed to and I’d like to take a moment to expand on that point in this post. At the same time, I will also be providing some answers to some questions that Ophelie, a follower from Canada, wrote in and asked around my influences and hardships as a photographer. So let’s get straight to it!
Do you have any interesting experiences or difficult moments as a photographer?
Well right now is a great example; the changes which are happening in the world today that has been happening for the past five, six, seven years or more. The upheaval of everything you know that can be changed in an instant. The fact that nobody really knows anything about anything anymore, since the knowledge can be irrelevant or obsolete tomorrow.
In my opinion, I think everybody is operating without really knowing what’s happening and what’s going to happen and this is very difficult for photographers, and for anybody for that matter. I think a lot of people are fumbling in the dark right now and there are no real operational models for how things are supposed to work.
Okay, yes that’s kinda like half the answer. So what does that mean? Well, there’s something called a lean startup movement and a lean startup mythology. In short, it means that you need to be very quick to learn, build, test, ship and then repeat the cycle again.
You are constant learning about what’s working and what’s not working, send it out, test it, see what’s happening, get the feedback back and then you change what’s not working or you scale up what’s working.
As a photographer or as any other creative you have to do that too, it’s not just startups that have to do it. We as creatives have to operate the same mindset; we need to be respectful of data, we need to be able to collect feedback to see what’s working and not operate under assumptions.
What about gut feeling and emotional instinct and all that kind of stuff?
Well, I think you can have them both actually. I think you can still be emotional and be creative, while also taking advantage of data and the digital tools we have our disposal today. Another aspect of having a digital mindset is the notion of “finding and exploring the hidden value in your organization”. This is based on the fact that everything you do has a potential value to someone else.
I hope this will help you become more open and prepared for change. I also hope that you have found this topic of change as interesting as I do. Thank you very much for letting me share my thoughts.
Please feel free to share your thoughts and opinions about change in your experience as a photographer. We’d like to hear your opinions about the subject in the comment section below.
Next time, I’m going to answer some more questions around my day to day life as a photographer.